Case Study: Interview with Yayoi Shionoiri, Senior Counsel at Artsy

101-250 Employees
Company Size
Art Technology Platform
Overflow Support

Yayoi Shionoiri is the Senior Counsel (and sole in-house lawyer) at Artsy, a global platform for discovering and collecting art, that most recently raised $50M in financing. Yayoi needed additional day-to-day support for her legal department for a range of corporate and commercial tasks.

Q: What was your first introduction to Priori?

I’ve been at Artsy since November 2015, and when I first started I was the sole in-house counsel. In the first 12 months, it was very clear to me that I was going to need additional support, but it can be challenging to get buy-in to spend more on legal when there are pressing business opportunities.

In my second year at Artsy, more resources were allocated to the legal department. I knew I didn’t have enough money for permanent help, so I began to investigate temp solutions.

The first step in my process was to reach out to other GCs in my network, to find out what services members were using. Priori Legal clearly rose to the top in terms of the number of recommendations. The buy-in from the tech community was very important in my decision-making process because I wanted to work with a company that understood and worked well with tech companies.


Q: What impressed you the most about Priori?

Like any good due diligencer would do, I talked to Priori and several competitors. I had in mind a very particular type of skill-set, class years of experience and culture fit for an attorney whom I thought would be the ideal second person in a small generalist team. Priori’s rigorous vetting process and data-driven technology platform made me confident that Priori had segmented the market to deliver the right person and right fit from a skills and culture standpoint.


With Priori, I was extremely impressed both with the approach and team. Every interaction made me feel like Priori understood my needs and would go the extra mile to fulfill them.
Q: Did you have any initial reservations about trying Priori?

I didn't have any concerns because I had done so much due diligence ahead of time. But that said, until I saw the quality of attorneys, their backgrounds and pricing based on my project request, I didn’t know for sure! Both of the attorneys I interviewed made me feel confident in Priori’s vetting process – not only were they a match on paper, they were lovely in person. I would say the only other concern I had was that your rates may be too reasonable…

What I liked about Priori was the combined approach: a big, vetted database with an algorithm to identify the right attorneys based on my requirements and the ability to interview multiple options.
Q: Did you have to sell anyone in your company on the idea of using Priori?

Not at all. Artsy was very excited by Priori’s data-driven approach, since it is synergistic with what Artsy is trying to do.


Q: What do you like most about Priori?

Priori has made everything easy – I love the data-driven approach to matchmaking, the seamless billing platform, and Priori’s hands-on approach to partnering with clients. I feel very lucky to have found my attorney through Priori and am honored to work with them.



Q: How will you use Priori going forward?

I hope to turn to Priori if a specialist need comes up. I also try to be the best possible advocate for Priori and recommend it whenever anyone is looking for temporary legal help or specialists.


Q: How much money have you saved using Priori?

We’ve been able to save up to 50% for a similar type of temp attorney.  



Priori identified an attorney with previous in-house experience who could help Artsy with a variety of legal needs on an ongoing basis.

Get started by telling us a little bit about your legal needs and a member of our team will begin working on your matchmaking process.